Joining Yahoo!
I am excited to announce that I am joining Yahoo! to run Yahoo! News (http://news.yahoo.com) as Vice President and General Manager. Yahoo! is also acquiring BuzzTracker.com and related technologies as well as bringing on all Participate Media staff.
The decision to sell the business and move to Yahoo! was relatively simple. As anyone playing in the online space understands, online media is all about scale. The ability to garner real CPMs, the ability to sell ads directly, the ability to provide innovative solutions to advertisers, all depend on having tens of millions of unique visitors. As the Publisher of BuzzTracker.com and before that RealClearPolitics.com, that point has been drilled into my consciousness over the past two years. Yahoo! News is the leader in online news — the number one player according to both ComScore and HitWise, and I am extremely excited to come aboard as General Manager and have the opportunity to drive value from News, extend Yahoo!’s leadership position and contribute to their commitment to being more open by bringing the best content from across the web. I also get the opportunity, with my team, to bring BuzzTracker, the blogs we cover, and our thousands of granular topical content feeds to millions of users and thousands of advertisers.
Follow the discussion of the transaction at BuzzTracker.
11 Responses to “Joining Yahoo!”
1 fresh wordpress installation » Al Warms Sells Buzztracker to Yahoo!, Becomes GM Of News 14 September 2007 @ 5:12 am
[…] in his new role as GM of News. They could not have found a better person for that job. Here’s Al’s take on the transation and his new […]
2 Yahoo Acquires BuzzTracker, Domainer/Developer Alan Warms Joins Yahoo at TH·E CON·CEP’TU·AL·IST 14 September 2007 @ 6:45 am
[…] link on Participate Media’s blog confirms the rumors: I am excited to announce that I am joining Yahoo! to run Yahoo! News […]
3 howard lindzon 14 September 2007 @ 7:20 am
wow - awesome job man.
raise the bar
4 Rick Klau 14 September 2007 @ 8:24 am
Al - huge congrats to you, this is terrific news. Look me up in the Bay Area when you get out this way - Yahoo’s only a few miles down the road from our offices. Congratulations!
5 Yahoo! News tracks the buzz - Yodel Anecdotal 14 September 2007 @ 9:04 am
[…] Here’s Alan’s take on it. […]
6 Neil Budde 14 September 2007 @ 9:45 am
Alan,
Welcome to Yahoo! News. We’re excited to have you and the rest of the Participate Media team joining us to continue pushing Yahoo! News in new directions, widening our lead over other news aggregators and expanding our partnerships with leading media companies.
Neil Budde
VP, Editor in Chief
7 VentureBeat » Yahoo buys Buzztracker for $5 million 14 September 2007 @ 10:14 am
[…] its entirety: The entire staff will move to Yahoo, and Participate Media chief executive Alan Warms will become the vice president and general manager of Yahoo News. Tagged co:participate media, co:yahoo, […]
8 Victor 14 September 2007 @ 10:22 am
Welcome! As a producer for Yahoo! Noticias in our US Hispanic and Latin American markets, I look forward to working with you and BuzzTracker to make news more relevant and accessible for users in our region.
9 Chris Tolles 14 September 2007 @ 12:09 pm
Alan:
Nice work! Congratulations on the sales and the appointment as GM of Yahoo News.
Chris Tolles
CEO, Topix
10 Graeme Thickins 15 September 2007 @ 6:17 am
Alan, congratulations and best wishes! We lose another great midwestern guy to the coast. But it’s Yahoo’s big gain.
cheers,
Graeme
11 David Weinstein 17 September 2007 @ 10:10 am
Alan:
Great job and wonderful news. They are lucky to have you and now I have another couch to sleep on when visiting the valley.
All the best,
David
CEC and i2A Fund
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